Gatorade — The Quest for G
TBWA \ Chiat \ Day
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The time was 2009 AD and the folks at TBWA \ Chiat \ Day asked us to help them out with this epic series of spots they created for Gatorade. Pulling directly from the storyline of Monty Python and the Holy Grail, the Chiat team replaced the cast with famous athletes and reworked the story as a quest for the Holy G…or Gatorade. This was a great opportunity for us to totally rip-off Terry Gilliam and not feel shame and regret after. Check out some stills from our animations and handcrafted book sequences and then bask in the light of the Holy G at www.missionG.com.
Credits
Production Company: Buck Design
Creative Director: Ryan Honey
Executive Producer: Maurie Enochson
Producer: Nick Terzich
Associate Producer: Eric Badros
Art Director: Bradley Munkowitz
Design/Illustration: Ian Kim, Joe Mullen
Animator: Jake Portman
Editor: Aristides Zamora
Agency: Chiat/Day
Worldwide Creative Director: Lee Clow
President: Carisa Bianchi
Executive Creative Director: Rob Schwartz
Group Creative Director/Copywriter: Jimmy Smith
Associate Creative Director/Copywriter: Donna LaMar
Associate Creative Director/Art Director: Javier Castillo
Associate Creative Director/Art Director: Blake Kidder
Associate Creative Director/Copywriter: Patrick Almaguer
Associate Creative Director/Art Director: Jayanta Jenkins
Executive Producer: Sarah Patterson
Associate Producer: Tim Newfang
Group Account Director: Brynn Bardacke
Account Supervisor: Sandra Miks
Group Planning Director: Scott Macmaster
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Judi Chandellor
Traffic Manager: Saeyoung Kim