Powerade Director's Cut — ION4
Ammirati
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3 days, 2 cities, 5 pro athletes, 32 amateurs and about 15,000 feet of film. Buck directs this sweaty live action spot for Powerade.
Credits
Director: Buck
Production: Buck
Creative Directors: Ryan Honey, Orion Tait
Associate Creative Director: Thomas Schmid
Director of Photography: Joe Meade
EP: Kate Treacy
Producer: Meredith Brown
Associate Producer: Kitty Dillard
Production Coordinator: Kevin Hall
Design: Seth Ricart, Gareth O’Brien
Animation: Seth Ricart, Gareth O’Brien, Conrad Ostwald
Editorial Company: The Now Corporation
Editor: Nelson Leonard
Director’s cut editor: Buck, Aristides Zamora
Colourist/Transfer: Company 3, Tom Poole
Audio Post Facility: Sonic Union, Steve Rosen
Music Producer/Sound Design: Sound Lounge, Marcus Smith
Music: Def Jam Records “Who’s Real, Who’s Fake” by Swizz Beats
Agency:
Chief Creative Officer: Matthew Ammirati
Associate Creative Director: Eddie Hahn
Associate Creative Director: Marcelo Ramirez
Producer: Cheri Anderson
Account Director: Kristin Rumble
Account Manager: Daniel Mize
Client:
Client: Glaceau/Coca Cola Company
Product: Powerade ION4