Boiron — Oscillococcinum
Tierney Communications
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In the first US campaign for this highly unpronounceable french homeopathic flu remedy, Buck was tapped to execute both the print and broadcast. When advertising homeopathic remedies, it’s all about metaphor. Feeling a bit… Cubist?
Credits
Production Company: Buck Design
Creative Director: Orion Tait
Head of Production: Kate Treacy
Associate Creative Director: Thomas Schmid
Design: Thomas Schmid, Damien Correll, Ben Langsfeld
Animation Director: Jordan Blit
Technical Director: Joshua Harvey
3D: Nick Johnnides, Paul Liaw, Chris Phillips
Composite: Gareth O’Brien, Sohee Sohn, Matt Hanson, John Cannon
Animation: Pete McDonald, Chris West
Roto Artist: David Marte
Producer: Brian Friel
Associate Producer: Kitty Dillard
Production Coordinator: Kevin Hall
Agency: Tierney
Executive Creative Director: Patrick Hardy
Creative Director: Mark Cacciatore
Art Director: Andy Benson
Print Producer: Wylie Moran
Agency Executive Producer: Peg Finucan
Account Executive: Michael Bray
Account Manager: Erin Kuhls
Music and Sound Design: Q Department
Mix: Mixed at Color by Josh Abbey