Abbott — FreeStyle
Ogilvy & Mather
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After months of training butterflies to form letters, filming them with a high speed camera and finally replicating the effect in CG, a spot for the FreeStyle Lite meters was born.
Credits
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BUCK
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Creative Director: Orion Tait
Executive Producer: Kate Treacy
Producer: Erica Hirshfeld
Production Coordinator: Kevin Hall
Art Director: Ben Langsfeld
CG Lead: John Kalaigian
3D Generalist: Orges Kokoshari
3D Particles: Luba Drozd
3D Generalist: Joey Park
3D Generalist: Josh Harvey
3D Camera: Paul America
3D Camera: Andre Salyer
3D Lighting: Doug Wilkinson
3D Lighting: Aditi Kapoor
Rigging: Tony Barbieri
Compositor: Daniel Oeffinger
Compositor: Conrad Ostwald
Compositor: Matt Hanson
Compositor: Gareth O’Brien
Compositor: Paul Villacis
Animation Intern: Rob Wienk
Roto: Carlos Rosario
Roto: David Marte
Roto: Will Frazier
Roto: Alejandro Monzon
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AGENCY
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Chief Creative Officer: Jonathan Isaacs
CD/Art Director: Svenja TimmeBastien
CD/Copywriter: Tom Pastore
Executive Producer: Melanie Baublis
Associate Producer: Rob Marmor
Assistant Produce: Liesel Wittmer
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CLIENT
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Abbott