Buck

For the rebrand of Five, one of the UK’s most popular networks, agency DixonBaxi came to us to concept and produce a :10 to :15 “creative burst”. The idea behind it being that they would produce a bunch of these by different directors to sprinkle amongst the channel’s programming like a savory spice on a juicy pork chop.

Our contribution takes a hard look at the feeding relationships between aquatic life and inanimate objects in an attempt to celebrate the Five viewers’ unabashed love for all forms of visual entertainment. We believe that this message is communicated with the utmost clarity, so kudos to us.